HELLO!

My name is Selina,
and I'm a data-driven designer, animator, photographer, and art director.

Gif of Selina smiling.

FEATURED WORK

Having graduated from the University of Texas at Austin with a dual degree in Chemical Engineering and Radio-Television-Film, becoming a freelance Creative/Art Director at various DTC and CPG brands may seem like a strange leap.

But to be honest, I've found that my background makes me uniquely capable at my work. From having a strong foundation in art history and storytelling to being comfortable around numbers and data, my collegiate background prepared me for the crazy world of DTC.

With over 5 years of experience working both agency-side and in-house at some of the top-performing DTC and CPG brands, I'm expert at designing for performance and conversion while maintaining brand aesthetics.

If you want to learn a little more about me and my story, check out my episode of You're Not Your ROAS on the Triple Whale Network!

CURRENT & PAST CLIENTS

Magic SpoonFairseedZilker BeltsFairseedJot LogoHeruWomanessChamberlain Coffee LogoAlleyoop LogoFlying Embers LogoSolawave LogoClove LogoMyTrees LogoCowboy Pools LogoSculpthouse LogoGoodwipes LogoNeolastin LogoA Pup Above LogoEternal Water LogoCannuka LogoPlanet Organic Logohi! LogoThe Curated Nomad LogoRegrained LogoBack to the Roots LogoThe New Primal LogoTrovador Logo